Mediadate 2026

Take advantage of the diverse advertising opportunities offered by the Bakers & Confectioners' Journal to position your brand effectively and sustainably within the baking industry. Impress your audience with innovative formats and reach them where decisions are made – right at the heart of the food trade!

Layer / Interstitial

Prominently placed, plenty of space for advertising messages, high advertising effectiveness. Opens after 20 seconds, 5-second countdown to close.

Top Banner / Leaderboard

This wide advertising format offers plenty of space for your advertising messages in the immediate content area of the website – always an eye-catcher!

Billboard

Thanks to its size, the billboard offers maximum space for your message – ideal for campaigns with a strong visual impact. It appears at the top of the page and guarantees high visibility.

Content Ad / In-Article Banner

Squarely good: placed between editorial content, the in-article banner ensures a good click-through rate (CTR).

Half Page Ad / Skyscraper

The eye-catching portrait format offers tremendous branding impact. Its vertical surface makes it ideal for presentations with a high proportion of images.

Sponsored article / PPA

Present your company news, new products or services in a suitable editorial environment.

Online PPA articles (Paid Post Articles) appear on www.baeckerzeitung.at starting at €350 and are SEO and GEO optimized: They remain permanently available online, are linked (do-follow) with thematically relevant articles, and are thus also indexed and cited by AI-supported search systems such as ChatGPT or Google AI Overviews – ideal for sustainable visibility, both in traditional search engines and in AI-supported search.

These articles remain permanently discoverable, thus generating long-term reach. The do-follow linking with thematically relevant articles further strengthens the domain authority and search engine ranking of the client's linked page, as Google considers such links a trust signal.

Please note: We only publish industry-relevant content. Submissions on topics such as gambling, pornography, or similar areas will not be accepted.

Market leader

Position your company in our online marketplace. Your listing offers much more than just a contact page: comprehensive company information, product presentations, product catalogs, and relevant documents directly within your listing. Additional visibility: all articles related to your company are automatically linked to your listing.

Bonus: Your entry will also appear in the annually published handbook for the food industry, which is considered an indispensable reference work throughout the sector.

The ultimate reference work for the entire butchery industry: The handbook for the food industry is published once a year in a print run of around 10,000 copies and offers over 300 pages with all contacts, all relevant information as well as a comprehensive supplier and product directory.

The handbook is included as an insert in Fleisch & Co and the Austrian Bakers & Confectioners' Journal and is also distributed at trade fairs, industry events, and other key influencers. An ideal opportunity to sustainably strengthen your presence in the industry!